One of the most interesting findings from the BePacMan stakeholder research was a clear perception gap.

In our survey:

❌ 100% of the e-commerce respondents believed customers were unlikely to return packaging.

But when we asked consumers:

✅ 73.3% said they would definitely or probably return packaging if convenient return options were available.

And:

✅ 92.4% would accept receiving an order in a reused box.

That changes the question.

Maybe the biggest challenge is not convincing people to reuse packaging.

Maybe it is designing a system that makes reuse easy for consumers and economically viable for businesses.

Return points. Reverse logistics. Packaging design. Incentives. Tracking. Business models.

There is a lot to figure out — and that is exactly why we need businesses at the table.

📦 Do you produce, use or ship products in cardboard packaging?

Bring your challenge to the BePacMan Business Model Innovation Sprint and work with us on practical circular packaging solutions.

📍 Wismar, Germany
📅 29 Sept – 1 Oct 2026
💶 Free of charge
✈️ Travel support available

👉 Apply: https://docs.google.com/forms/d/e/1FAIpQLSeenIvNxa2ul2113soxj_u19LNl3mkEgZtXmbd7CIxuC8HT7A/viewform

Source: BePacMan Deliverable 2.1/2.2 – stakeholder needs and challenges analysis.