News & Announcements

For years, the transition to reusable packaging has been framed as a behavioural challenge. Will consumers return packaging? Will they accept reused products? Will convenience win over sustainability? Evidence from the South Baltic Sea region suggests we may be asking the wrong questions. The BEPACMAN report shows a consistent and

Reusable paper packaging is no longer an optional sustainability experiment. Across Europe, reuse is becoming a regulatory expectation rather than a voluntary business choice. This shift is driven by the European Union’s move away from a recycling-centred model toward a reuse-driven circular economy. The upcoming Packaging and Packaging Waste Regulation

Reusable packaging systems rely on more than durable materials. Without data, tracking and visibility, loss rates increase and reuse becomes hard to scale.

Reusable packaging systems in e-commerce are often dismissed before they are ever tested. The reason is rarely technical feasibility or material performance — it is a deeply rooted assumption that consumers will not participate in return schemes. For many businesses, expected low customer engagement is the primary argument against reusable

Paper and cardboard packaging consistently achieve the highest recycling rates among all packaging materials in Europe.According to aggregated EU and industry data (including Eurostat and CEPI), more than 80% of paper-based packaging placed on the European market is recycled, while plastic packaging recycling rates remain below 45%, and composite materials